Jump to:

• Search Engine Optimization (SEO)
• Online Advertising & PPC
• Social Media Marketing (SMM)
• Content Creation & Syndication
• Statistical Tracking & ROI Analysis
• Pre-Launch SEO + SMM Solutions
• Ongoing SEO + SMM Solutions

Search Engine Optimization (SEO):
What is SEO and How Will It Improve Your Business?

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to boost traffic to your website from search engines. This is referred to as “organic” traffic. The majority of web traffic is driven by the major commercial search engines - Yahoo!, MSN, & Google. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search.

Optimizing a web site for search engines can require looking at many unique elements which include:

• Keywords
• On-site Meta and Site Optimization
• Site Map
• Link Building
• Online Content
• Tracking & Analysis

Core3 Solutions has put together several highly effective SEO solutions, which combine inbound marketing techniques to build trust, rank, authority, and leads with optimization techniques to get higher rankings.

Online Advertising & PPC:

Core3 Solutions highly recommends online marketing via paid advertising and PPC (Pay per Click) networks. There is no doubt it is one of the most powerful lead generating tools available. However, this is only true when campaigns are strategically created, tracked and optimized. When developed and managed properly, paid search results are much quicker and straight forward than SEO when it comes to generating quality traffic and leads.

Core3's Interactive Marketing Specialists setup campaigns, monitor results, and make tweaks to ensure you are spending your budget in the right places.

Social Media Marketing (SMM):
What is Social Media Marketing?

Social Media Marketing is the active practice of developing content and sharing it with online communities in order to represent your brand & business. There are three main elements that you need to focus on to achieve a successful social media marketing campaign:

1. Sharing your content with your target audience (your communities)
2. Ensuring good quality content (Educates, Enlightens, Entertains)
3. Building your communities.

When you focus on these three things, you build an asset. When you do not focus on humans and opt for technical search engine ranking techniques then you build short term strategies that MUST be repeated over and over again. There needs to be a well-thought strategy enforced that combines them both. But who has the time to dedicate to creating the content and building these communities? Core3 Solutions does, and we also take the time to develop that custom strategy that compliments your business needs.

Not sure if Social Media Marketing is right for you? Ask yourself these three simple questions:

1. How will Twitter, LinkedIn and Facebook help grow my business?
2. What does online content syndication mean and what is a bookmark?
3. How much time do I need to spend on Social Media Marketing in order to be successful?

If you answered all of these questions and feel good about your answers, then good job! However, my guess is that many of you have stumbled on some of these answers because this approach to marketing is so new. That’s ok though! Core3 Solutions offers Online Strategy Meetings where we answer these questions and many more in great detail to help you develop the best online marketing approach for your business. If you decide to move forward with a marketing solution with Core3, we put half of your investment in the Online Strategy Meeting toward your on-going solutions. Request More Information.

Content Creation & Syndication
What is Content and how does it get syndicated?

After you have built your website and your sales funnel process it is time to start the process of promoting your business and developing your community by creating valuable content and then promoting that content. Content includes website content, blog posts, articles, press releases and more! Creating valuable content helps people find you online, increases your rankings and leads people to your specific calls to action.

Benefits of Content Syndication:

• Creates multiple search engine references to your website content.
• Increases your rankings in the search engines.
• Gives you increased visibility in the search engines.
• Leads more people to join your network.
• Causes more and more people to link to your content (backlinks).
• Causes your content to be picked up and syndicated across many other networks other than the one(s) within which you are directly involved.

Statistical Tracking & ROI Analysis

Core3 Solutions realizes the importance of ROI.  I mean let’s face it, why invest in marketing dollars unless you can clearly define the benefits of your investment?  We make sure to clearly define the specific goals of our clients and track progress from beginning to end.  If one particular marketing effort isn’t working, our close monitoring will pick up on that and we will begin strategizing a new approach that will work.  Marketing involves trial and error, but without the proper testing and analysis you could just be throwing your money out the window.  Here at Core3 Solutions, we dedicate time for tracking and ROI analysis for every campaign we run.  Only with the proper analysis, can a marketing campaign be optimized for its greatest return. 

Pre-Launch SEO + SMM Solutions

The following solutions ensure that your new website will adhere to Search Engine Optimization (SEO) and Social Media Marketing (SMM) best practices to ensure you’re starting with a solid foundation.  Core3 Solutions strongly recommends adding a Pre-Launch SEO + SMM solution to your web development package.  If you want to see long term success and a continued return on your web development investment, you should seriously consider an Ongoing SEO + SMM solutions.

Ongoing SEO + SMM Solutions
In order to achieve high rankings for quality keywords, an on-going SEO + SMM marketing strategy must be in place.  Keep in mind, if you have already invested in a pre-launch SEO + SMM package, your setup fee is waived for our on-going services. 

Web Development Home | Portfolio | Internet Applications | E-Commerce Stores Online Marketing | Email Marketing | Core3 Lite | Request A Quote