Grow your business with an Online Marketing Analysis! A chance to win a FREE Analysis!

How much work do you devote towards your business's Web site? As a business owner or marketer, you must accept that online marketing is a nonstop process. It is not enough to just build the site, create content, and hope for conversions; but, you must also analyze your data, look for trends and stay current with what your competition is doing.

Aside from having a company website, what are you doing to garner more online conversions? People are no longer looking for their information in traditional sources like the yellow pages and print catalogs.  They are finding their information by simply typing in the right keywords online and letting search engines welcome them with the most up to date relevant information.  Are you visible where your customers are searching for you?  You have to study your current conversions to incur more of them. It is necessary to analyze your site's data. Online marketing is contingent on analysis.

Do you know what online marketing is and why it is important?

Online marketing is primarily associated with search engine optimization (SEO), social media marketing (SMM) and pay per click advertising (PPC). These three methods are not mutually exclusive, yet are not one in the same. It is important for an online marketer to make a distinction between the three.

Marketers heading the PPC campaigns are interested in analyzing keywords, behaviors of visitors coming from affiliate sites, search engines hosting their ads, etc. Those interested in SEO attempt to leverage organic rankings. Those working with social media are building an online community to support their brands, services and products.  In turn, social media marketing helps your SEO efforts.  SEO and Social media are concerned primarily with content, building links, increasing organic rankings on search engines, engaging their target audience and increasing brand awareness.

What Online Marketing technique should you be investing your time and money into?

Online marketing works best when a strategy exists to create a holistic approach.  This basically means that there isn't just one area that you should focus on.   The best results are achieved when all parts are working together.  For example, only focusing on Social Media Marketing may help you to create a great online community and build your brand awareness, but this isn't going to guarantee that you gain visibility in the search engines for particular keywords. 

In order to determine what strategy will work best for you, several things will need to analyzed.  Every business has unique goals, a unique target audience and therefore requires a custom strategy.  The following areas would be analyzed in an Online Marketing Analysis:

• Current online presence.
• Current level of competition.
• Current online presence of competition.
• Level of site optimization.
• Current online campaign status.
• Keyword rankings.
• Number of inbound Links.
• Monthly traffic volume.
• Online Social Mentions
• Business goals & target audience.

Aside from the three major areas I just mentioned above, Online Marketing also involves several other areas that you may be familiar with.  Are you familiar with Email Marketing and Blogging?  Well if you aren't, you should be!  During an Online Marketing Analysis, you will not only be coached on what you should be doing to grow your business  online, but you will also be taught how online marketing works and why it is important.   

At Core3 Solutions, you will walk away from on Online Marketing Analysis feeling prepared and ready to move toward a new approach to your marketing needs.  You will understand the importance of moving away from certain traditional marketing pieces and toward the future, Online Marketing.  Most importantly, you will be given custom solutions to your marketing needs that may have taken you weeks or months to analyze and create yourself. 

Every marketing agency performs their Online Marketing Analysis differently.  Here at Core3, we start off by having you answer some very important questions about your company.  We then take that information and perform an initial analysis that helps us to create a custom report and visual presentation.  We deliver this information to you through a face to face meeting in which we walk through everything we have discovered about your marketing needs with you, answer all questions, provide you with custom solutions and make you feel confident in the direction you plan to move forward in. 

If this type of analysis sounds beneficial to you or someone you know, you may be interested in participating in our current Core3 Contest! The winner walks away with a FREE Online Marketing Analysis valued at $800.  Click below for more information on how to participate to win this amazing Online Marketing Analysis!  Get started now by following us on Facebook! 

Posted July 26, 2010 | Read all posts by Liz Wood