Skype Integrates Click-to-Call Advertising

Skype has found another monetary avenue while keeping the main functions of its product free. Now businesses can opt-in to allow site users to click and call their business from their computer. 

Millions of times a day users will search for businesses online. If your business decides to deliver this Skype service, the gray number bar (which Skype defaults on any number when you have it installed) will turn blue. If the user wants to, they can Skype from this search listing and the business will spend the small amount of revenue to Skype to place the call (free to the user).

The exposure of using this service will:

-          Show users your business is innovative and trendy

-          Pronounce the listing more than others in the results page with the blue coloring addition

-          Get users to connect with you faster, before they have time to skip to a competitor

View this video for further visual explanation: Skype Video

Posted July 23, 2010 | Read all posts by Jessica Skewes