Is my audience even online?

YES! Here are some interesting stats, which have drastically increased over the years.

Age Range of Online Users

• 18-29 - 93%
• 30-49 - 81%
• 50-64 - 70%
• 65+ - 38%

The internet isn't just for youngsters anymore!

Activity of Online Users

Use search engines to find information - 88%

Look for health/medical information - 83%

Look for information on a hobby or interest - 83%

Looking for information on a service or product they are thinking of buying - 81%

Buy a product - 75%

These are just some activities internet users partake in. If your competitor is available online for these types of tasks, shouldn't you also be?

Adoption Rate of Users

Since 1996 at 10% , in 2009 almost 80% of people surveyed have adopted the internet

That percentage will keep growing! Won't your site take seniority if you begin your presence earlier than a competitor?

These statistics don't just speak to those business owners who are not currently online, but those who might need a fresh or more functional site or marketing to help drive traffic to their site. Core3 has the knowledge and expertise to help your business grow.

Contact us here.

Reference: http://www.pewinternet.org/Static-Pages/Data-Tools/Download-Data/Trend-Data.aspx

Posted January 28, 2010 | Read all posts by Jessica Skewes