Out With The Old...

In With The New & Improved!

Your logo is the first impression of your business and your identity to the public. Obviously. But over the years you modify habits, you evolve with the competition and client base. Shouldn't your logo then represent that evolution?

Human and pop culture has a huge affect on your company's logo and its longevity. It's your clients and viewers that you want to remember and recognize with your business but it's also based of off human culture what elements and trends are modern and visually appealing. If you're company's logo still looks like something Andy Warhol painted in the 60's, you may possibly want to look into a redesign. Even Campbell's soup has given their logo an update since then!

Redesigning your logo is like giving your company a face-lift; just a few touch ups, erasing any signs of aging. Sometimes all it takes is the change of a font to create a more modern look, for example Delta Airlines or MSNBC.
It's like taking a run down vehicle into the shop for a tune up!

If successful, a redesign can boost publicity, recognition and only add to your company's worth.

Here are some logos whose redesign has sparked interest:

Whether it's a typography change, a different color scheme or just starting from scratch, these companies used a redesign as a way to evolve and improve their visual appeal to the world and their competition.

So does your company need a face-lift?  Here's some of our work!

images used from: www.designer-daily.com and www.graphicdesignblog.com.

Posted December 18, 2009 | Read all posts by Kelly Pageau