It's a dog eat dog world out there. Competition is getting tough! And businesses and product driven companies are striving everyday to push the envelope in their customer service, quality, and marketing. When it comes to new marketing techniques, let's take a look at the most recent focus and concentration of marketing, neuromarketing....

In light of the recent film release Alice in Wonderland, I've been more and more intrigued with Burton's emphasis on color and contrast through his film-making career. Many know Tim Burton for other works such as Batman, Edward Scissorhands, Sleepy Hollow, Big Fish, Sweeney Todd, A Nightmare Before Christmas, and now Alice....

All time favorite candies, Skittles just got a revamp in their branding this week from the creative efforts of Miles Newlyn and firm Dragon Rouge.  The concept is created around their well-known slogan "taste the rainbow" and making the phrase visually come to life....

Logo makeovers can prove to be tricky and involves a lot of consideration. Like previously mentioned in our entry "Out with the Old...", when done correctly it can prove to be very beneficial to your company or organization. With the new redesign of the MSU logo, I don't think anyone can tell what the outcome will be....

What's your favorite color? Everyone has one they prefer over the other.

Why is it your favorite? Can you even pin point an actual reason?

Color usage is one of the most important elements in your branding and marketing design. When your business is going through the web development process you may prefer your site to use blue over red but there are several facts that you should keep in mind when you redesign your creative/marketing strategies....